Tuesday, February 13, 2007

The Promised Zatarain's Run-down.

Do the newer Zatarain's commericals bother anyone else? Ad concept: a family sits down for dinner, and one parent, because of the fabulous taste or smell of Zatarian's rice product, is transported mentally to a street in New Orleans during Mardi Gras. It's a party, I tell you! Then then, suddenly, they realize where they are.

My problem with these commercials is... have the people who came up with the concept ever been to Mardi Gras? I can just barely swallow the idea of a ridiculous and awkward father pretending to lead a marching band using a dishrag. He's about as full of soul as a sieve is full of water. But I suppose I can buy it. His small son looks at him derisively, clearly counting the days until the parent-child divorce goes into effect.

What I can't get my mind around is the commercial where the mother flashes back to Mardi Gras while delivering Zatarain's rice to the table. She's in a crowd of cheering, brightly dressed party goers, and confetti and beads are flying. "Throw me some beads, Mister!!" she screams, and then realizes that she's standing in the dining room with her little nuclear family staring at her in confusion.

Does something about that seem just a little off? What is it that the writers are just tempting you to think with that commercial? Well, what happens when a "party lady" wants beads from a man on a float during Mardi Gras? Come on. YES. She screams "Throw me some beads, Mister!!" and either flings her bra, or lifts her shirt over her head, exposing her boobies. Did they seriously think no one was going to snicker at that?

I'm sure I'm not the only one thinking that. And if you hadn't thought of it, don't write to tell me how naughty my mind is. I already know. It's Zatarain's who are naughty, I tell you!

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